POTENTIAL USERS AND APPLICATIONS

Based on our studies and research with our distributors and potential customers, we have identified potential users and sources of demand for our products:
Enterprise. We estimate that a large portion of our potential customer base will come from the ‘‘enterprise’’ market, principally the high-usage field service market. This demographic uses increasingly advanced portable electronic devices to access corporate applications and databases. The ability to keep field service workers’ devices charged while out on calls can have a significant impact on productivity.

Consumers of Content on Portable Devices. Mobile operators, and content providers are increasing the ability of consumers to access content such as music, video, social networks, Google services and other content. Much of that content is to be underwritten by advertising, which adds to the power requirements. We expect consumers who want to fully access that content will be interested in having the Power Pack to provide the continuous power required.

Frequent Travelers. We expect frequent travelers who utilize cell phones and other portable electronic devices to be interested in using the 24/7 Power Pack to keep their devices charged while traveling.

Emergency Users: This market includes users requiring backup power during emergency situations such as natural disasters and blackouts.
Teens & Young Adults This market includes 13-to-24 year-olds who represent prime users for many advanced portable devices. We, and our distributors, believe that the 24/7 Power Pack offers a valuable opportunity for the distributors and their customers to access this very important market early in their lives as a way of relating to this consumer group as they grow older.

Industrial Users: This market segment includes users who need IT
and communication services, but are located in the field or remote operations, including forestry, mining, oil, warehousing and others.

Homeland Security and Military: While the Medis 24-7 Power Pack was designed and developed with civilian applications in mind, the product would also be interesting to military or security operations, where uninterrupted IT and communications from the field are critical.

Parents. We expect this demographic group to be interested in purchasing and frequently using a 24/7 Power Pack-type product. Uses cited for the 24/7 Power Pack included backup power for children with cell phones.

Teens & Young Adults This market includes 13-to-24 year-olds who represent prime users for many advanced portable devices. We, and our distributors, believe that the 24/7 Power Pack offers a valuable opportunity for the distributors and their customers to access this very important market early in their lives as a way of relating to this consumer group as they grow older.

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